Michelin

social media campaign & orgianic content

Holidays Season Tire Safety Initiative

Michelin recognized that the holiday season is a time where parents and teenagers are both on the road and on their phones. That makes it the perfect opportunity to introduce one handy test that they could use all year round: the Penny Test.

We brought the idea to life by using a talking penny, adding a fun twist to the content through the voice of Lincoln. Also, we created a series of "Lincoln-isms" to engage our audience and drive to the educational animation video.

Infographics and Spotify Artwork

We created original illustrations to introduce our themed Spotify playlists and present travel-related infographics as evergreen content on various social media channels such as Facebook and Tumblr.

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