LEGO

brand activation

Small Toy, Big Joy.

All the cool, massive LEGO builds we're seeing over the years have left price-conscious parents thinking they are out-priced and excluded from the magic of LEGO bricks. We created an interactive vending machine that speak directly to kids to remind parents that LEGO also has small toy set for kids that could bring them big joy.

What better way to reminid parents of LEGO's magic by seeing how it lights kids up?

The content captured from the activation are used across social media to support LEGO's partnership with Walmart

This activation is part of a larger initiative between LEGO & Walmart to recruit value shopper and make LEGO a relevant and approachable brand to them.

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