
American Express
experiential
WNBA All-Star Weekend
AMEX celebrates the unique energy of new and old fans alike–energy that has fueled the league since day 1.
At W Live (fan fest event), we showed WNBA fans that their All-Star weekend is better #withAmex for both Card Members & Prospects.
What's Your Inner Fan Energy
Fans can take a short quiz to see if they bring the same energy to the league as Arike Ogunbowale, Sophie Cunningham, Aliyah Boston, Kahleah Copper, or something uniquely their own.
Fans can unlock their inner fandom and receive custom merch that let them show off the energy they bring to the W.
Fans can see their fan portraits in our dynamic gallery next to WNBA players and see real-time stats on the W fandom.
Make Your Fan Experience Better #WithAMEX
We give fans special access to their favorite players via exclusive stories and Meet & Greet sessions.
Fans can listen to stories of Arike Ogunbowale, Sophie Cunningham, Aliyah Boston and Kahleah Copper as W fans under the basketball audio cones.
Meet & Greet sessions are hosted at our space for Card Members.
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